Our effort to nourish planet Earth by reducing, reusing and recycling

Our Impact Areas

We are making a lasting impact on artisans’ lives, reducing waste, preserving traditional crafts, supporting sustainable incomes, conserving water, and mitigating carbon emissions.

Waste Diversion

  • Car Seat Belts: Diverting a remarkable 13,500 kilometers of car seat belts from landfills.
  • Cargo Belts: Repurposing 5,600 kilometers of cargo belts, preventing them from becoming waste.
  • Bouncy Castle: Giving a new life to 3,700 kilometers of discarded bouncy castle materials.
  • Textile Waste: Diverting a significant 639,000 kilograms (639 tons) of textile waste from being disposed of.

Crafts Revival

  • On-going collaborations: Partnering with 6 artisan clusters, rejuvenating traditional crafts such as kantha, pattu, ajrak, kalamkari, zardozi, and cane.
  • States covered: Engaging artisans from 6 different states, promoting regional craft heritage.

Income Generation

• Supporting livelihoods: Creating circular jobs that generate over ₹10,000 per month for India’s working poor communities.

• Sustainable income: Empowering a team of 30+ artisans to earn ₹30,000+ per month since our inception in 2015.

Artisans Supported

• Jaggery Hub: Empowering 12 artisans to showcase their skills and creativity.

• Jaggery Spokes: Collaborating with over 300 artisans from marginalized communities.
Women Artisans: Providing opportunities for more than 45 talented women artisans.

• Self Help Groups: Supporting 6 self-help groups to enhance their livelihoods.

Water Footprint

• Water conservation: Saving an impressive 225,000 liters of water through our sustainable practices.

• Minimal usage: Utilizing only 0.75 liters of water per product, reducing water consumption significantly.

Carbon Sequestered

  • Trees planted: Planting 2 trees for every product sold in collaboration with tree plantation NGOs worldwide.
  • Low emissions: Ensuring a low footprint production process.

SDG's We Address

We’re able to contribute to advancing a circular economy in India and our work aligns with and contributes to multiple UN SDGs.
We aim to inspire individuals and organizations to join us in this journey of creating a more sustainable and equitable world.

Primary Goals

By creating circular jobs and providing sustainable income opportunities to artisans from marginalized communities, we contribute to breaking the cycle of poverty and promoting economic empowerment.

 

By supporting local communities and creating livelihood opportunities, we contribute to reducing hunger and food insecurity among marginalized artisans and their families.

Through sustainable practices and providing a source of income, we enhance the well-being of artisans and their communities, promoting better health and improving their overall quality of life.

We empower and uplift women artisans by offering them equal opportunities, promoting gender equality, and enabling them to become self-reliant through their craft.

Through collaborations with artisans, NGOs, and organizations sharing similar values, we foster partnerships and collaborations that amplify our impact, working together towards achieving the SDGs.

Through waste diversion and the preservation of traditional crafts, we promote sustainable land use, protect natural resources, and contribute to the conservation of biodiversity and ecosystems.

By diverting materials from landfills, reducing carbon emissions, and planting trees, we contribute to climate action and sustainability, actively working towards a greener future.

We actively promote responsible consumption and production by repurposing discarded materials, reducing waste, and embracing circular economy principles, thereby minimizing our environmental impact.

Through our inclusive practices, we address inequalities by providing opportunities to marginalized artisans, empowering them to improve their socio-economic status and fostering a more equitable society.

 

By incorporating innovation and design in our upcycled products, we contribute to the growth of sustainable industries, drive innovation, and encourage the development of eco-friendly infrastructure.

Our focus on creating sustainable livelihoods and supporting artisan communities fosters economic growth, promotes fair and decent work conditions, and contributes to the overall well-being of individuals and their families.

Every Bag Makes Impact

1. Living Wage Boost:

We strive to uplift our artisans and workers by ensuring they receive fair wages that support their basic needs and enable them to improve their quality of life.

2. Women Empowerment:

We are committed to fostering gender equality by creating an inclusive and empowering work environment that provides women with equal opportunities, empowerment, and the ability to thrive both at work and in their personal lives.

3. Fair Work Conditions:

We prioritize the well-being of our staff and artisans by providing safe, healthy, and fair work conditions that promote their physical and mental well-being, fostering a culture of respect, dignity, and collaboration.

4. Crisis Resilience:

We are dedicated to building resilience among our workforce and communities, equipping them with the necessary tools, resources, and support to navigate and recover from crises, ensuring their livelihoods and well-being are safeguarded.

5. Better Future Standards:

Our aim is to raise the standards of living for future generations by promoting sustainable practices, responsible consumption, and production, and encouraging a conscious and mindful approach to lifestyle choices.

6. Climate Action:

Recognizing the urgent need to address climate change, we are committed to taking decisive actions that minimize our environmental footprint, promote eco-friendly practices throughout our supply chain, and contribute to the global efforts in mitigating climate change.